We design websites that focus on usability. This means websites that are simple to use, easy to navigate, and that help the user to find information and products quickly. We work hard to create design that is elegant, timeless and compelling. Yet, we never allow our desire for great art to overwhelm the need for good function.

As the web moves away from being the "cool new toy" to a tool for information and research, web design must change with it. The design must support your message, not overwhelm it, therefore web design must be done with some restraint. Visual toys such as animation and sound should only be used when the content or product warrants it, not simply as useless decoration.

Web design must face this new reality because many of the promises made concerning the Web have not been fulfilled. High-speed connections, such as DSL, are not yet utilised in many parts of the world. If you want your website to be viewed by the widest possible audience, the design must factor in the speed limitations of dial-up connections.

Also, the Web is not television. It is currently an information resource for most users, not an entertainment medium. A good web design needs to make information easily accessible. That is its core responsibilty.

e-Commerce is about meeting the needs of diverse customers quickly. Simplicity, ease of use and clear navigation are powerful web design tools that enhance the customer experience and are your bottom-line as a business owner.

purpleplanet not only designs websites, but helps businesses by designing websites intelligently. We try to avoid the fads that quickly go out of style and focus on what matters most to the customer. Anything that hinders your ability to communicate clearly to your customer is left out. That is what good web design is all about.

 

Contact us about re-designing your web presence