The EGG theory of gaining traction
So you have a brand ready and a cool corporate identity to go along with it (either orthodox or just a heretic one), you need a really good start and a strategy to garner attention and scale quickly. A well-designed strategy would get you not only the innovators and the early adopters but also vast droves of unsuspecting public into trying out your app. Read More
Google+, the search giant’s answer to Facebook, is currently in a “limited field test.” However, it looks like Google has opened the floodgates to the masses.
The Google+ project is the company’s social initiative that brings friend streams, group video chat and group texting to Google’s millions of users. Check out our review of Google+ if you want to learn more. Read More
The challenge was to bring Miller Lite and the Dallas Cowboys together during the highest profile season ever and to grow Miller Lite volume and retailer excitement and participation.
The brief called for a sweepstakes website, where fans could bid points for exclusive deals, merchandise, tickets and VIP events. An online consumer experience celebrated the excitement for the Cowboys’ new stadium and Miller Lite’s 17-year sponsorship of the team. Read More
Apple’s latest patents detail some extremely sophisticated gaming features for multiplayer gaming in real-life environments. We’re heading for the great urban iWars.
Back in the early days of the motor car, the Edwardians used to like to play a treasure hunt game, in which clues and objects would be left around the country for competing teams to collect – they were about mobility and location. Today, we also like games such as laserquest, or paintballing, in which the action is all about hitting the target before getting hit yourself.
Now Apple seems to have a plan to put the pieces together for a fabulous laser tag experience using your iPhone. You’ll be playing strategic, location-based games with others across large areas using your phone as a laser-tagging device. Keep your head down, be wary, and you just might win. Read More