Reposted from Matters of Grey
Social gaming and social measurement collide within Empire Avenue. While other social measurement tools exist (Klout, Peer Index), Empire Avenue creates a gaming level enticing cognizance and interaction. In its basic form, Empire Avenue is a social stock market; purchase shares in individuals or brands and watch their value go up and down based upon their social measurements. I have been playing with this tool for nearly 3 months now, and I can say that it can become quite addicting. It is getting more and more buzz in the industry lately as an interactive social platform that measures your network value. Read More