Krishna M
Krishna M-e-e-n-a-k..., well M Krishna, is a Master of Busyness Administration from India. Social media and mobile tech are probably what he likes most, if procrastination and lethargy are excluded. All views mentioned here are his personal views and not those of his employer, country or famous people.
The EGG theory of gaining traction
So you have a brand ready and a cool corporate identity to go along with it (either orthodox or just a heretic one), you need a really good start and a strategy to garner attention and scale quickly. A well-designed strategy would get you not only the innovators and the early adopters but also vast droves of unsuspecting public into trying out your app. Read More
Tags: branding, facebook, foursquare, gamification, gaming, goals, Google, internet, social, twitter
