Author Archives: Matt Atherton
Matt Atherton
Matt is the owner of purpleplanet - Software Solutions. He designs and builds websites and web systems for customers and, when not spending time at home with his family, tries to find interesting tidbits of news to post here!
Ideally, a simple Google search will give you exactly the results you need. When it doesn’t, here are the best ways to tweak your web searches to help you get relevant results.
We all (or, well, most of us) love Google but it may not be the best search tool for everything. While the following information will concentrate heavily on Google, we’ll also be looking at other search engines and options that might suit you better for certain tasks.
If you’re not getting the results you want from Google, in some cases another search engine may be the best fix.
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Tags: Bing, DuckDuckGo, Google, internet, search, web, Yahoo!
If statistics are to be believed, then there’s a good chance that you’re reading this post using a version of Microsoft’s Internet Explorer. The market dominance of IE has many people, including the European Union, questioning Microsoft’s dominance of the browser share, particularly when Internet Explorer is pre-installed on Windows machines. Most users will be happy to use it, without considering something else and many businesses can’t afford to replace IE with another better browser, even if the alternatives are free, open-source products.
So what are those alternatives? The big four main choices are Firefox, Chrome, Safari and Opera. Read More
Tags: browser, chrome, firefox, Google, internet, internet explorer, opera, safari, web
Your website is your storefront to the world. It’s how you reach millions of people across the globe with your product or service, without the need for them to travel to you. Your webpage needs to make a great first impression, because many visitors (for visitors read potential customers) will be put off by clicking further into your site if they aren’t suitably impressed with page one. Read More
Tags: analytics, branding, business, design, goals, internet, social, web
You can’t “fix” a brand over night. It’s an ongoing process that requires commitment, passion and a long-term strategy.
If implemented effectively, your brand will grow stronger and develop with your company. It will possibly evolve as you become more and more comfortable with your brand as a marketing tool. Read More
Tags: branding, design, goals
Brand or Corporate Identity is the way your company appears to the outside world. The symbolism that allows your audience to visually recognise you in the market place.
Your brand identity needs to be consistent across the board, wherever it appears. In all visual communication; business cards, letter head, company clothing, website etc. It is quite possible that a brand review highlights the need for a new logo, in order to align with your changing brand values. You may also find that your existing communication methods are outdated or not specifically focused on your chosen target market. Brochures, data sheets and leaflets are now secondary to regular news and updates via your website. Read More
Tags: branding, design, goals
