The challenge was to bring Miller Lite and the Dallas Cowboys together during the highest profile season ever and to grow Miller Lite volume and retailer excitement and participation.
The brief called for a sweepstakes website, where fans could bid points for exclusive deals, merchandise, tickets and VIP events. An online consumer experience celebrated the excitement for the Cowboys' new stadium and Miller Lite's 17-year sponsorship of the team.
We worked on this project with associate company Upshot Interactive. They provided the design and project management skills and it was purpleplanet's brief to create a completely custom-built PHP website, from the ground up.
This website was produced in association with:
Upshot provided the following for this project:
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